Contrary to popular belief, a sustainable business model can be as successful as any other model. Creating and maintaining a sustainable business is important for a plethora of reasons. Chief among them is taking care of the only planet we call home.
There are a few key endeavors that leaders can undertake which are pivotal in growing a successful and sustainable business. The first step is to understand the need. When we have a deep understanding of the need for progress in protecting the environment we feel more connected to the issue. Leaders should help their teams forge personal connections with becoming sustainable. Making sustainability a core principle in business helps to keep everyone focused on the goals.
Here are a few tips on making your business more sustainable.
Whenever possible make the switch to online paperwork and billing. Obviously, this move cuts down on paper waste, but it also creates much more physical space. Things such as receipts and invoices can be emailed. With that said, it is not practical to operate a business that is 100 percent paperless. Inevitably, there will be occasions when you simply need a piece of paper. If you can, find a local vendor and supply your business with sustainable, recycled paper. By doing so you are reducing your carbon footprint.
Reducing waste at your business not only benefits the environment but also helps your bottom line. The digital age has helped businesses reduce waste significantly. Marketing, promotions, and so much more can be moved to social media platforms where they receive increased traction.
Contribute to Charities
Another effective way for a business to offset its environmental impact is by becoming active in supporting a healthier environment. There are a plethora of ways to contribute. Promotions such as planting a tree for every 10 products sold, donating a percentage of proceeds to climate programs, or creating fundraisers are all great ideas. Get your team involved and collaborate on ways to create eco-friendly initiatives.